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The Danish Popcorn Revolution of 2015

In May 2015, the Danish supermarket COOP completely stopped selling microwave popcorn. The shelves where it used to be were suddenly empty. Then in October the same year, it reappeared on the shelves. What had happened? Well, a case of successful chemical substitution had just happened.

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Video: Marketplace Webinar

Watch the webinar: Marketplace Watch yesterday’s webinar right here. Time stamps: 00:00 Introduction by Mike Schade, Mind the Store Campaign Director 04:40 Marketplace webinar, Jerker Ligthart, Marketplace Project Manager 29:05: Q&A (about 30 minutes)   The slides from the webinar…