In May 2015, the Danish supermarket COOP completely stopped selling microwave popcorn. The shelves where it used to be were suddenly empty. Then in October the same year, it reappeared on the shelves. What had happened? Well, a case of successful chemical substitution had just happened.
When seeking alternative chemicals to integrate into a product or process, many factors must be considered that go beyond looking for a property match.
For some time now, chromium VI has perhaps been the most well-known toxic chemical in the world – largely because of the Hollywood movie Erin Brockovich starring Julia Roberts. That was over 20 years ago, but the problems have not stopped.
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Watch the webinar: Marketplace Watch yesterday’s webinar right here. Time stamps: 00:00 Introduction by Mike Schade, Mind the Store Campaign Director 04:40 Marketplace webinar, Jerker Ligthart, Marketplace Project Manager 29:05: Q&A (about 30 minutes) The slides from the webinar…